The Principles of Charisma

Charming your way to the top.

In Brazil, we have a charisma hierarchy. Just like in the US, our top chain figures are highly charming people who seem to have an aura about them.

If you are like me, then you are not only curious about how to get to their level of social expertise but also willing to spend time training and practicing the basic principles.

Where I grew up, in Salvador — the first capital of Brazil — social skills are not taught or even thought about like something that can be learned. Charisma for the Brazilian people is something that is cultivated naturally without any kind of consciousness in the sense that a kid learns organically by navigating the social environment they grow up in rather than by studying or talking about it.

If the person is naturally talented them we easily recognize their skills and the aura about them grows organically.

Now, if we look at someone who is introverted and who intentionally ran away from social challenges all their lives, we notice that the natural development of social skills will be deficient. In this case, I believe that the study of charisma as science is helpful.

I identify with the second type, the type that missed on key social experiences growing up.

I never understood the appeal of going out and talking to people. I used every excuse in the book to get out of exposing myself to social events. It wasn’t until I completed 15 years old I became conscious of the fact that I could intentionally learn charisma.

My eyes turned to the country of comically exaggerated charismatic people to see what I could learn and apply to the context of my life. The United States is a great place to get a grip on the extremes of charismatic behavior.

The U.S. is a country where the president is chosen not by his ideas or by the impact of his work, he or she is chosen by the power of…

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