What Happens When You Stop Asking for Subscribers on YouTube

I’ll never do it again

“Please remember to give me a cheeky subscribe!”

“Don’t forget to SMASH that like button.”

“Thank you for subscribing if you already have, but if you haven’t… you know where that button is.”

Those phrases are a staple of YouTube videos. The last one was my own and was something I uttered at the start of every single video — until a few weeks ago when I decided to stop asking for people to subscribe to my channel.

I did this for two reasons. Firstly, I’d heard numerous YouTube experts suggest that it really doesn’t make any difference whatsoever and can, in fact, turn more people off than generate new subscribers. Secondly, it’s part of a drive to rid myself of stats addiction and focus on creating tighter, more valuable content.

This is what happens when you stop asking people to subscribe to your YouTube Channel.

I revealed recently that I’ve decided to reduce the amount of time I spend checking my YouTube statistics and numbers. It really isn’t good for your mental health as a creator; continually peeping at those charts, bar graphs, and Top 10 lists makes you less productive and far more anxious.

It’s a tough habit to break. YouTube knows exactly what it’s doing, you see — the team behind the YouTube Studio app is a master at gamifying the experience of being a YouTuber.

How many subscribers have you got now? Where does your latest video rate right now compared to the previous ten videos? What about in ten minutes’ time? Will it have changed?

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